Can your business benefit from posting blog articles? To write or not to write is a cornerstone for companies willing to start a blog. Let`s figure out if the blog can directly impact sales, how to start one, run it and make it good from the first post.
Why should a company have a blog?
Let’s jump straight to the purposes of a company blog that directly affects your business. Or do you need a warm-up with some intro?
SEO ranking boost
Useful, unique blog content is a well-known SEO ranking factor. Each of your potential clients have questions about your industry, brand, business, or competitors. Guess who loves answering those questions? Sure! It is Google. Writing SEO-friendly content for your blog may take more research effort, but proper keywords & tags, can assist your content marketing strategy nicely. This is how your:
website gets better search engine results,
company domain gains trust and credibility online,
business’s visibility grows across the web,
target audience goes directly to the blog on your company's website.
Not convincing enough? Well, according to Hubspot’s state of marketing report, made in 2021, more than 70% of marketing specialists name strategic keywords as their number one approach. More than half of marketers used keyword ranking as a tool to measure success in SEO, and almost 70% of recipients invested in SEO in 2021.
Why? The following reasons below are obvious:
Generate organic traffic
Why is buying ads not enough? It’s simple - paid traffic’s value exhausts after you stop paying. Here is where the blog can help your company fill it with more helpful information, industry events & research, rookie guidelines, or even a glossary for specific terms used widely in your business. All this will attract the audience interested in topics closely tied to your business. That is how you help potential customers better understand your product, service, and the value it adds to their business!
Is your marketing still in a war of organic vs. paid traffic? Diversify.
paid traffic gives instant but limited results. It may be easier to set up a google or any other advertising campaign than to maintain a blog. When you stop the campaign — the flow of visitors usually stops. Here your marketing costs will reoccur each month and mount if you want visitors to come sustainably and long-term. However, it’s beneficial if you need a quick, short-term marketing boost.
organic traffic takes consistency, patience and SEO content writing service like Twiyo to write engaging blog posts. The outcome, however, is a long-term value. Whenever someone goes on the web for answers about your brand, company, or business, they will find value in your blog posts. The finest content can be compared to real estate. It only takes one to build it once. You can use it to make money from your blog long-term.
When you become an industry-leading source of information, the prize with organic traffic is a broad audience & new loyal customers.
More leads & sold products
Not only the salesmen. Content sells your product or services just as well. It looks like a logical chain reaction when you use a content marketing strategy to build your sales funnel:
Company boosts search engine ranking positions.
High SEO ranking brings more organic traffic.
More traffic leads to more calls, sign-ups, subscriptions and sales.
Yes, if your product requires personal contact with the client, here is where your sales manager steps in to close the deal. But, if your product can be bought just online - you will build a stable income stream with clients coming organically & buying.
If the product or service is that problem-solving for the target client, you can even reach a viral effect. People will share your website content on social media and share your service. You’ll need just to say “thank you” to informative, engaging content that once sold your product.
Brand awareness & company recognition
Recognition as an industry leader is what it is all about, right? Nothing can help brand awareness more than a reliable and up-to-date information source provided by brand itself.
One of the most popular metrics for brand awareness —is the so-called “share of voice.” It is defined as the percentage of coverage and conversations about your company in the news or social media.
How would you get there without talking about yourself? The web should have something to share about business. Newsmakers need something to refer to as a source. The blog section on your website can easily take care of public relations and help you spread the word.
Trust & rapport with your potential customers
Writing a step-by-step guideline on how to use your service may be knowledgeable. If you offer some specific tools, it can even make a user addicted to the ecosystem, as you’ve already provided all the guidelines that work precisely for a particular tool.
Revenue of ads on the blog
Your blog can be a direct source of income, not only and advertising tool. How? Set up affiliate campaign for services that are related to your industry, but are not your competitors. Here is the example:
Now you know an outstanding content writing service to create a personal blog or one for your business. But what if you need the writing and the platform where you can easily create a website from scratch without effort? Our blog will help you choose the best option and guide you through the most common pitfalls. Also it can provide the tools, that can share a profit for each signup and payment from a new customer that created a website on their framework after they clicked through the link from our blog.
You can find millions of affiliate campaign ideas on the web and our website.
What makes a good company blog?
A good company blog should provide valuable content to the target audience. The blog should be engaging, informative, and written in a conversational tone. It should focus on topics relevant to the company’s industry, product or service and provide solutions to the audience’s pain points. The blog should also be easy to navigate and visually appealing, with high-quality images and videos to supplement the text.
How often should your company publish blog posts?
The frequency of blog posts depends on the company’s resources and goals. Some companies may choose to publish blog posts daily, while others may post weekly or monthly. However, it is crucial to maintain a consistent posting schedule to keep the audience engaged. A company should aim to post at least once a week, but it is better to post more frequently to improve SEO and generate more organic traffic.
How to start & run a company blog from scratch?
To start and run a company blog, follow these steps:
Choose a blog platform:
There are various platforms to choose from, such as Medium, LinkedIn, or adding a blog to your company's website. Each has its pros and cons, which we will discuss in the following sections.
Depict your target audience:
Understanding your target audience is crucial to creating relevant content that resonates with them.
Determine blog topics:
Choose relevant topics to your industry, product, or service, and provide solutions to your audience's pain points.
Plan a content calendar:
Create a content calendar to plan and organize your blog posts. It will help you maintain a consistent posting schedule and ensure that your blog content is relevant and engaging.
Use social media, build a strong backlink profile, and utilize other marketing channels to promote your blog and drive traffic to your website.
Measure traffic and engagement results:
Monitor your blog’s performance and adjust your strategy accordingly. Use analytics to track traffic, engagement, and conversion rates.
Choose your blog platform
There are various platforms to choose from when starting a company blog. In this section, we will discuss the pros and cons of using Medium, LinkedIn, and adding a blog to your company website.
Use Medium as your company blog
Pros: Medium is a popular platform with a large audience. By posting on Medium, your blog content can reach a wider audience than just your website. Medium is also easy to use and has a clean, modern design that is visually appealing.
Cons: Using Medium means that you are not driving traffic to your website. Additionally, Medium owns the content published on its platform, meaning you have no rights and less control over your content.
Use Linkedin for company blog posts
Pros: LinkedIn is a professional networking site that can help you reach a B2B audience. Posting on LinkedIn can increase your brand’s visibility and establish your company as an industry thought leader. LinkedIn also provides analytics to track your posts’ performance and engage with your audience.
Cons: Using LinkedIn also means that you are not driving traffic to your website. Additionally, LinkedIn's algorithm is constantly changing, which may affect the visibility of your posts.
Add a blog to your company website
Here are the most popular platforms and frameworks to do it:
WordPress is a free and open-source CMS that uses a traditional database-driven approach to store content and manage website data. It’s a popular platform used by many businesses and bloggers and has a vast library of plugins and themes that you can use to extend its functionality and customize the look and feel of a website.
User-friendly interface with easy installation and setup
Large community of developers and users, offering a vast selection of plugins, themes, and tutorials
Security vulnerabilities, especially if not updated regularly
It can be slow and resource-intensive, depending on the chosen theme and plugins
Hugo is fast and efficient. Perfect for building simple, static websites and blogs. It requires some technical knowledge to use but offers greater control and flexibility over the design and functionality of a website. Hugo is best suited for simple, static websites and blogs that only require a little dynamic content or complex functionality.
Blazing fast website speed due to its static site generator technology,
Relatively flexible and customizable, allowing for complete control over website design and structure,
Low, close-to-zero maintenance costs,
Steep learning curve for users who are not familiar with command-line interfaces
Limited options for non-technical users to manage content, such as creating and publishing new posts
Ghost is a popular open-source CMS that is specifically designed for bloggers. It has a clean and modern interface, is easy to use, and offers a range of features ideal for content creators.
Clean and modern interface designed specifically for blogging
Built-in SEO optimization and membership features, allowing for monetization and audience growth
Limited options for website customization and design, with fewer themes and plugins available than on other platforms
Not as beginner-friendly as other platforms, with a steeper learning curve for customization and advanced features
Squarespace is a website builder that offers a range of templates that can be easily customized to create a blog. It's a good option if you want a visually stunning blog without worrying about coding.
Easy-to-use drag-and-drop interface for designing and building a website without coding
High-quality and professional-looking templates are available, making it a great option for visually-driven businesses
Limited flexibility and customizability, with fewer options for advanced features and design customization
More expensive than other options, with pricing plans starting at a higher cost than many other website builders
Hate writing? Get someone professional to blog about your company.
Are you tired of writing blogs about your company? Do you dread sitting down to write another post? Well, it’s time to hand the task to the Twiyo Content writing agency professionals!
Our team of skilled writers has multiple topic expertise, speed, and scale to power your blog and take it to the next level. We offer SEO services and have worked with many clients to achieve their goals.
Don’t let writing hold you back from growing your business! Contact Twiyo Content writing agency today and let us handle it for you. Trust me. It’s a decision you won’t regret.
Tips for finding the best content writing service to power your blog
Look for a content writing service that has experience writing about topics related to your blog. A writer, knowledgeable about your industry or subject matter can produce more informative and engaging content.
Speed & scale
Find a service that can deliver high-quality content at the speed and scale you need. Look for authors that have a fast turnaround time and can handle large volumes of content if necessary.
Consider a service that offers SEO optimization for your content. This can increase the visibility and reach of your blog by making it easier for search engines to find and rank your content.
Clients & work examples
Look for a service with a portfolio of work examples and satisfied clients. You can ask for references or check reviews and testimonials from previous clients to get an idea of the quality of their work.
Determine your budget and find a content writing service that fits within it. Some services may offer various pricing options, such as per-word or per-project rates. Twiyo Conent offers all services, including content planning, SEO keyword research, writing, editing, and proofreading at a competitive fixed per-word rate. Reach our content marketing experts to discuss the rate for your project
Choose a content writing service that understands your goals and can tailor your writing to achieve them. A service that takes the time to understand your audience, brand voice, and content goals can create more effective and targeted content for your blog.
Starting a blog for your company can bring many benefits. A blog can increase your website traffic, boost your search engine rankings, and establish your company as a thought leader in your industry. It can also provide a platform to engage with your audience and build a community around your brand.
By creating valuable and informative content, you can generate leads and improve customer loyalty. Additionally, a blog can be a cost-effective marketing strategy, allowing you to create a consistent flow of content and build a long-term relationship with your audience.